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Brand Early and Learn to Love the Process (Because It Isn’t Going Away Anytime Soon)

For startups, we believe branding is a crucial component to kickstarting success, and the sooner startups fall in love with the process, the better.

Jul 16 2012 by Nancy Lerner in Editorials
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Mind the (Marketing) Gap

We explore a number of ventures that have received $1-$7 million in funding in the past year and find that, surprisingly, few employ marketing officials.

Nov 4 2011 by Nancy Lerner in Editorials
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Why Having a Website Doesn’t Equate to Having a Brand

Otherwise Chief Brand Strategist and Co-Founder Nancy Lerner explores why launching a website doesn’t equate to launching a brand.

Oct 3 2011 by Nancy Lerner in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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