For startups, we believe branding is a crucial component to kickstarting success, and the sooner startups fall in love with the process, the better.
We explore a number of ventures that have received $1-$7 million in funding in the past year and find that, surprisingly, few employ marketing officials.
Otherwise Chief Brand Strategist and Co-Founder Nancy Lerner explores why launching a website doesn’t equate to launching a brand.
