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Why Hack Burger King? Authenticity in Social Media Matters

After Burger King’s social media was hacked, we explore takeaways from the occurrence and examine the value of authenticity in social media.

Feb 21 2013 by Ben Elkind in Editorials
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Pinterest for The Lofts at Roosevelt Collection: The Importance of Social Sharing

We experimented with creating a Pinterest social media platform for our luxury residential client, The Lofts at Roosevelt Collection.

Mar 22 2012 by Makenzie Davies in News
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WKKF Annual Report: Capturing the Community’s Voices

We partnered with ROI Ventures and the WKKF communications team to create the 2011 Annual Report for WK Kellogg Foundation.

Feb 14 2012 by Ji-Sook Yim in News
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The Other Approach to Social Media

At Otherwise, we value the power of a different approach, especially when it comes to our social media work. Learn more here.

Nov 18 2011 by Peter Lillis in Editorials
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What Came First: The Vanity or The Dissent?

A glaring disconnect between brands and audiences has emerged that finds its roots in one simple, singular practice: the failure to listen.

Nov 18 2011 by Makenzie Davies in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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