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An Emoji is Worth 1,000 Words

A new wave of messaging reveals further transgression from ordinary dialogue—applications that allow its users to communicate with only one word.

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Jul 7 2014 by Erica Grubman in Editorials
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Why Hack Burger King? Authenticity in Social Media Matters

After Burger King’s social media was hacked, we explore takeaways from the occurrence and examine the value of authenticity in social media.

Feb 21 2013 by Ben Elkind in Editorials
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The Rise of the “Relationship Era”

As social interactions continue to morph, what effect will that have on the consumer’s relationships with companies whose products and services they buy?

Jan 19 2012 by Peter Lillis in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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