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Wayfinding Through the “New Normal”

We recently asked: how can empathic design lead our return to the workplace? GNP Realty Partners answers that question with their new wayfinding signage.

Aug 7 2020 by Zoe Raines in Editorials
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Introducing Distance Sans, A Virus-Inspired Typeface

With the rise of digital connectedness, our graphic design team was inspired to create a typeface that mimics social distancing during the time of COVID-19.

May 19 2020 by Amanda Henry in News
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The Meaning of Coincidence

We explore what the meaning of coincidence is – by diving deep into early and modern-day theories of synchronicity. Learn more here.

Oct 18 2019 by Zoe Raines in Editorials
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Product Semantics

We explore the past and present of the design philosophy of product semantics, where a product looks like its name or function.

Jul 24 2019 by Zoe Raines in Editorials
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Tagline Reel Revealed

Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.

Jun 19 2019 by Zoe Raines in Brandshrink

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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