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How Do You Define Color?

We recently rediscovered the ISCC-NBS Method, a book outlining government-issued standards on defining color, and were immediately fascinated.

Mar 13 2020 by Zoe Raines in Editorials
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Anne Carson and the Corners of Branding

After attending an Anne Carson lecture “On Corners” at the University of Chicago, we explore the philosophy of corners and its branding application.

Jan 22 2020 by Zoe Raines in Editorials
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The Meaning of Coincidence

We explore what the meaning of coincidence is – by diving deep into early and modern-day theories of synchronicity. Learn more here.

Oct 18 2019 by Zoe Raines in Editorials
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Product Semantics

We explore the past and present of the design philosophy of product semantics, where a product looks like its name or function.

Jul 24 2019 by Zoe Raines in Editorials
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Tagline Reel Revealed

Through our Tagline Reel series, at Otherwise we’re exploring how a tagline is an integral part of creating a cohesive, robust brand.

Jun 19 2019 by Zoe Raines in Brandshrink

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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