Ji-Sook Yim, Author at Otherwise Incorporated Chicago

Social Search and the Implication on Brands

Search results are no longer dependent on traditional SEO methods, but are now influenced by conversations about brands held on social networks.

Jan 31 2012 by Ji-Sook Yim in Editorials

Changing Course: Social Media’s Effect on Public Consciousness

A YouTube video was uploading sharing sensitive content, and immediately everyone was moved to share. Why do we do this, and what effect does it have?

Jan 18 2012 by Ji-Sook Yim in Editorials

Making Waves: Content and Audience Engagement

When developing content, the goal is forever to drive audience engagement. By communicating a resonating point, successful users are able to make waves.

Dec 15 2011 by Ji-Sook Yim in Editorials

The Other Approach to Analytics

We dive into our unique approach to analyzing metrics and data on the effectiveness of an organization’s blog, and what to do with them.

Nov 30 2011 by Ji-Sook Yim in Editorials

Reality Hits You Hard, Bro: Lessons in Timing and Engagement

Otherwise Integrated Marketing Assistant Ji-Sook Yim discovers the relationship between timing and engagement after posting a piano cover video to Youtube.