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On the Mural: How Street Art Reflects a Brand

Between the history of hand painted advertisements and the rising popularity of social media platforms, murals are the next big trend in branding. 

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Nov 15 2019 by Abby Brown Seiple in News
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An Empathic Approach to Branding

When watching an Audrey Hepburn movie marathon over the weekend, we were struck that her philosophy of “empathicalism” aligned with our empathic approach.

Aug 30 2019 by Abby Brown Seiple in Editorials
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Helvetica Now: The Importance of Type Evolution

Just last week, a globally-recognized font Helvetica Now got a facelift for the first time in 36 years, introducing new facets of Helvetica’s classic form.

Apr 24 2019 by Abby Brown Seiple in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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