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Wayfinding Through the “New Normal”

We recently asked: how can empathic design lead our return to the workplace? GNP Realty Partners answers that question with their new wayfinding signage.

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Aug 7 2020 by Zoe Raines in Editorials
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Helvetica Now: The Importance of Type Evolution

Just last week, a globally-recognized font Helvetica Now got a facelift for the first time in 36 years, introducing new facets of Helvetica’s classic form.

Apr 24 2019 by Abby Brown Seiple in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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