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Google and the Aesthetics of Function

The newly announced (and drastically simplified) Google logotype has caused quite a stir with avid followers of the goliath brand.

Sep 11 2015 by Andras Ferencz in News

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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