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Downtown Hyde Park: The Impact of Branding a Commercial Corridor

We catch up with Diane Burnham, Executive Director of SECC, to discuss the evolution of the Downtown Hyde Park brand over the past few years, and the thoughtful balance being struck between branding a commercial district and serving a whole neighborhood.

Feb 17 2021 by The Otherwise Team in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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