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On Branding: The Brooklyn Nets

The Brooklyn Nets have moved to their new stadium, the Barclay Center, from New Jersey to New York and with their move came a controversial rebranding.

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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