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Second first impressions: Reflections on naming at Otherwise

We founded our studio in 1992 under the name Otherwise, which went against the tide of naming conventions at the time. Lifetime devotees of language and grammar — and unafraid of doing things differently — the name Otherwise revealed itself naturally, signaling not only two forces coming together (design as “other” and ideas as “wise”), […]

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Nov 11 2021 by The Otherwise Team in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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