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Why Hack Burger King? Authenticity in Social Media Matters

After Burger King’s social media was hacked, we explore takeaways from the occurrence and examine the value of authenticity in social media.

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Feb 21 2013 by Ben Elkind in Editorials
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msnNOW: Intersecting News and Social Media

Instead of being dragged around the Internet, wouldn’t it be nice to go to one website and receive the latest news stories all in one place? Now, you can.

Mar 9 2012 by Makenzie Davies in News
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Social Search and the Implication on Brands

Search results are no longer dependent on traditional SEO methods, but are now influenced by conversations about brands held on social networks.

Jan 31 2012 by Ji-Sook Yim in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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