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3 Tips for Measuring Social ROE: Understanding Your Audience

How is my social media program performing? Can our investment in social media be measured? How can I tell if social media is effective?

Oct 8 2012 by Ji-Sook Yim in Editorials
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Six Tips to Engage Your Audience and Improve Your Brand’s SSO

With the rise of social search through Bing and Google, brands need to focus on strong SEO, but ALSO on strong SSO (social search optimization).

Jul 19 2012 by Ji-Sook Yim in Editorials
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Reality Hits You Hard, Bro: Lessons in Timing and Engagement

Otherwise Integrated Marketing Assistant Ji-Sook Yim discovers the relationship between timing and engagement after posting a piano cover video to Youtube.

Nov 30 2011 by Ji-Sook Yim in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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