Skip to content
Otherwise Incorporated Logo Blue
Brand Shrink
Otherwise Otherside Blog Logotype Otherwise Otherside Blog Logotype Mobile
  • Work
  • Studio
  • Latest
  • Connect
  • All
  • Editorials
  • News
blog post image

Branding in the Fifth Dimension: A Metaphysical Guide to Multi-Layered Meaning

At Otherwise, we’ve always been drawn to the spaces between disciplines — where metaphor becomes method, and strategy is stretched through unfamiliar dimensions. So today, we ask: What if a brand isn’t a flat identity, but a dimensional construct? It’s easy to think of a brand as a surface: a logo, a voice, a palette, […]

Jul 6 2025 by Nancy Lerner in Editorials
blog post image

Quantum Branding: A Strange and Beautiful Framework for Modern Brands

At Otherwise, we’re always searching for unexpected connections — the kind of surprising metaphors that make ideas shimmer with new meaning. For us, creativity begins not with answers, but with questions that stretch across disciplines: What might quantum physics teach us about branding? What happens when we apply the language of particles, waves, and uncertainty […]

Jun 30 2025 by Nancy Lerner in Editorials
blog post image

Creating Conditions to Embrace Change: Rebranding Kiser Group

Amidst the tumult of rising interest rates, supply chain disruptions, and geopolitical tensions, the mid-market multifamily market has weathered the storm, offering property owners and investors stable occupancy rates, rent growth, and impressive returns. This resilience is mirrored in the journey of Kiser Group, a leader in the multifamily mid-market space, particularly within Chicago and […]

Apr 15 2024 by Nancy Lerner in Editorials
blog post image

What does web3 have to do with museum membership?

What does web3 have to do with museum membership? Actually, everything. Across the cultural not-for-profit ecosystem, membership is a painful subject. While membership has the limitless potential to nurture (and benefit from) deep engagement with an institution’s patrons, its conventional role has been to solicit patrons for annual contributions — in exchange for often lackluster […]

Dec 12 2022 by Nancy Lerner in Editorials
blog post image

“Beets are the boss” — Learning from Danie’s Natural Juice Blends

Like so many small businesses, the story behind Danie’s Natural Juice Blends is deeply personal — and one that we’re honored to help tell. What began as one woman’s wellness journey morphed into a purpose-driven cold-pressed juice business. Nearly two years after our work began together, we connected with founder Danielle Marshall to reflect and […]

Nov 2 2022 by The Otherwise Team in Editorials

NEXT PAGE
123

Archives

  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • All

  • Work
  • Studio
  • Latest
  • Contact
  • Work at Otherwise
  • The Basement

Want more?

Explore our blog

Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

4975, 4975, twitter, twitter.svg, 1170, https://www.otherwiseinc.com/wp-content/uploads/2020/02/twitter.svg, https://www.otherwiseinc.com/twitter/, twitter, 1, , , twitter, inherit, 0, 2020-02-21 17:00:32, 2020-02-21 17:00:42, 0, image/svg+xml, image, svg+xml, https://www.otherwiseinc.com/wp-includes/images/media/default.png, 35, 29, Array 4976, 4976, instagram, instagram.svg, 995, https://www.otherwiseinc.com/wp-content/uploads/2020/02/instagram.svg, https://www.otherwiseinc.com/instagram/, instagram, 1, , , instagram, inherit, 0, 2020-02-21 17:01:10, 2020-02-21 17:01:21, 0, image/svg+xml, image, svg+xml, https://www.otherwiseinc.com/wp-includes/images/media/default.png, 33, 33, Array 4978, 4978, linkedin, linkedin.svg, 530, https://www.otherwiseinc.com/wp-content/uploads/2020/02/linkedin.svg, https://www.otherwiseinc.com/linkedin/, linkedin, 1, , , linkedin, inherit, 0, 2020-02-21 17:02:16, 2020-02-21 17:02:33, 0, image/svg+xml, image, svg+xml, https://www.otherwiseinc.com/wp-includes/images/media/default.png, 33, 33, Array

© 2025 Otherwise Incorporated

  • 900 N WESTERN AVE.
  • CHICAGO, IL 60622
  • info@otherwiseinc.com
  • 312.399.9822
  • privacy policy
  • terms and conditions
  • sitemap