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‘Location, Location, Location’: The Geo-tag is Consumer Driven Marketing

With the new and overwhelming use of geo-tagging on all social media venues comes the creation of consumer-driven marketing.

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Dec 9 2013 by Erica Grubman in Editorials
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5 Steps to a Successful Digital Content Strategy

We outline the five simple steps Otherwise utilizes to envision and build a successful digital content strategy for a brand.

Sep 11 2013 by Ji-Sook Yim in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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