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Design Bullshit: The Art of Settling

Is the art of presenting and selling the design process an exercise in bullshit? Michael Bierut discusses this controversial question.

Dec 16 2011 by Yuri Priamo Canales in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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