Inspired by the innovation and striking visual impact of the building’s vertical landscaping system, we sought a name related to green space, abundance and growth. Verdana draws from the word verdure, defined as lush, green vegetation or a condition of freshness. The name is unique, welcoming and inspired, much like the architecture and residences themselves — and set the stage for the visual identity, which draws upon the greenery cascading down from the building’s terraces.
Conceived as a refined expression of innovative design and curated service, Optima Verdana® embraces the rich character of the town of Wilmette, with a distinctively fresh vision for sustainability and sophisticated living. Situated in the heart of Wilmette’s downtown, Optima Verdana® is a sanctuary for those seeking roots in a community where they can enjoy the best of both urbanity and nature.
The tagline is simply, Unrivaled. Unapologetic and unembellished, the tagline reflects the essential truth about life at Optima Verdana®. With this bold promise in place, the sumptuous collateral kit and site signage create an elegantly immersive experience.