Extensive interviews with BHHS Chicago agents and employees revealed a culture of support and connection where people feel valued and respected. These findings informed our campaign, which demonstrates the company’s commitment to its people and their clients.
We set out to invite the local residential market to see the real BHHS Chicago by positioning them as expert, earnest and utterly human. The resulting campaign is rooted in the phrase Move Confidently, two simple words that effectively communicate what BHHS Chicago does best and celebrate who they are.
We art directed a vibrant collection of original photography for the campaign, featuring the faces and interests of BHHS Chicago agents and managing brokers. Utilizing real team members and their real life passions demonstrates what it is to Move Confidently, personally and professionally.
This bold photography is complemented by witty, warm and direct copy that inspires action: “Buying or selling a home isn’t an everyday thing. It’s a change your life thing. Choose your real estate agent accordingly.” “Will you pay too much for a home? Depends on who your agent is.”
Building on the strength of the BHHS quality seal, we also created the “Ring of Confidence,” a dynamic visual element that illuminates the soul of the organization. More than a campaign, Move Confidently is an anthem that celebrates a passionate, committed community of professionals who believe in trust, connection and personal care.