We’ve been working with Lake Street Barbers since their doors opened at their West Loop location, tucked under the stretch of Green Line tracks that flares out from the Loop. When you enter the shop, you are immediately drawn into buzz and conversation that signal you’re in a unique kind of social club; a warm, welcoming place. That’s because their visual aesthetic and ambiance are a throwback to classic neighborhood barbershops, with a nod towards the contemporary.
Working with this rich cultural and visual vernacular, we became inspired. We created an identity for LSB that is classical and timeless, an emblem of their style to emblazon their glass storefront, signage, merch and beyond.