From our earliest conversations, we were able to articulate a point of view that signals Essential’s unique character:
For those who believe the future of healthcare lies in the hands of those courageous enough to disrupt the status quo, Essential invites radiology practices, hospitals and health systems to seamlessly interact and transact with best-in-class radiologists. By harnessing the dynamics of a transparent, frictionless exchange, we are establishing a vibrant ecosystem that dynamically alleviates capacity, technology and logistical constraints.
With this positioning articulated, we designed the visual identity to be fresh, friendly and future-proof, featuring a lower-case logotype and a minty palette. These deliberate choices present the company as approachable, trustworthy, human-centric and authentic — yet extremely refined and sophisticated. Coupled with the tagline, Frictionless radiology, elegantly delivered, the brand is setting the stage for transforming an industry that has held tightly to maintaining the status quo for decades..
Keeping up with a rapidly-growing enterprise is one of the great joys of working with a seasoned leadership team. From our creation of the multi-phase website to a portfolio of modular collateral and a game-changing digital marketing, Otherwise is helping Essential set the stage for massive change.