Danie’s Natural Juice Blends
Like so many small businesses, the story behind Danie’s Natural Juice Blends is deeply personal — and one that we’re honored to help tell. (read more)
What we did
- Brand Strategy
- Packaging Design
- Point of Purchase
What began as one woman’s wellness journey morphed into a purpose-driven cold-pressed juice business. Nearly two years after our work began together, we connected with founder Danielle Marshall to reflect and get a taste of what’s to come for Danie’s.
To help Danielle take her business to the next level, Nancy brought Danie’s to the Otherwise team. “We initially focused on elevating the business’ nascent branding and marketing assets,” Nancy shares. “This included shifting the name from Danie’s Detox to Danie’s Natural Juice Blends, designing a new visual identity system that combines a logo showcasing Danielle’s avatar and playful typography. With a focus on freshness and friendliness, we proposed a subscription service to provide steady, predictable revenue and created a smart, beautiful system of package labeling that gives Danielle and her team the flexibility to swap out juice flavors easily while establishing a commanding retail presence.”
Want to read more? Go to the Otherwise blog.
What we did
- Brand Strategy
- Packaging Design
- Point of Purchase