True to the notion that “moments of change” are the catalyst for rebranding, with Artists Rights Society we set out to:
- Position ARS as an integral ally in the fine arts world — a trusted go-to resource for all artists and collaborators
- Expand the services offered by ARS to remain relevant and continue to support artists in meaningful and interesting ways
- Broaden the reach and scope of ARS’s vibrant network of member artists, galleries, museums, scholars and commercial collaborators across the country
- Rewrite the narrative concerning the protection of artists’ rights in America
As we crafted the brand strategy, we chose to illuminate ARS’s bold, two-pronged approach: to protect and promote the welfare of artists in our society. No longer merely on the defensive frontlines, this approach gives ARS permission to celebrate their more proactive role in sustaining artists’ rights.
With this duality in mind, we designed the new ARS visual identity, centered on a logo that functions as both a defensive shield and an active impactor. Inspired by traditional watermarks, it serves as a protective stamp over an artists’ work, shielding and preserving the integrity of the image. When wielded on its own, the bold logo evokes a booming megaphone, a call to action that moves concentrically outward, as impact expands, ripples and amplifies from the center.
Armed with these powerful brand assets, we undertook the redesign of the ARS website. Drawing inspiration from the organization’s vibrancy, transparency and passion, the site celebrates artists through the use of stunning artworks as header images, crisp typography and refreshing white space. Rich with content — including a definitive, comprehensive primer on Artists Rights 101 — the website intuitively guides artists, museums and partners alike to discover ARS and navigate artists’ rights with clarity and ease.