In4mation Insights

in4mation insights is a Boston-based marketing analytics and research firm founded in 2007 by pioneers in rigorous methods of measuring the drivers of in-market sales and consumer choice. Their vision has been — and remains — to deliver best-in-class business performance solutions that enable clients to achieve growth in a world of complex, rapidly-changing consumer needs and marketing channels.

Today, i4i sees new opportunities for helping clients — beyond the world’s largest marketers — build a sustainable culture of analytics within their organizations. Given the desire to create awareness for i4i’s offerings and how they “matter” to large and middle-market companies grappling with challenges related to harnessing data and analytics, i4i retained Otherwise to build its next-generation website to serve as an essential new brand messaging platform and experience.

The new i4i website is clean and contemporary, using sophisticated visual design that takes advantage of great form, typography, imagery and color. Its tone is professional, confident and interesting while preserving the “inner nerd” and bit of quirkiness that is at the core of the company’s identity. And while the “inner nerd” is never referenced directly, the expertise that comes from passionate engagement with the academic ideas and analytic work itself serves as the basis for the site, all the while presented in a clear and understandable way.