Fifteen Fifty On The Park

When branding distinctive real estate project Fifteen Fifty On The Park, we established the luxury condos as a model for serene urban living connected to nature, city life and culture. (read more)

What we did

  • BRAND STRATEGY
  • NAME
  • VISUAL IDENTITY
  • PHOTOGRAPHY
  • WEBSITE
  • PRINT COLLATERAL
  • CONSTRUCTION BARRICADE
  • SALES GALLERY GRAPHICS
  • DIRECT MAIL CAMPAIGN

At the intersection of three iconic Chicago neighborhoods — Lincoln Park, Gold Coast and Old Town — Fifteen Fifty On The Park celebrates refinement, harmony and abundance. Otherwise conceived their distinctive brand as a model for serene urban living, beginning with a comprehensive strategy. We cultivated a voice to reflect the luxury, amenities and location of the residences, connecting Fifteen Fifty to nature, city life and culture. The logotype builds on these same attributes, with an elegant balance of type forms and soft color palette.

After creating the visual identity, we translated the brand across an extensive collateral kit, website and direct mail. Both take advantage of a collection of striking original photography, shot throughout the surrounding neighborhood with local photographer Alina Tsvor, to deepen the authentic brand experience of authenticity.

What we did

  • BRAND STRATEGY
  • NAME
  • VISUAL IDENTITY
  • PHOTOGRAPHY
  • WEBSITE
  • PRINT COLLATERAL
  • CONSTRUCTION BARRICADE
  • SALES GALLERY GRAPHICS
  • DIRECT MAIL CAMPAIGN