CASSIDY ON CANAL
For urban adventurists looking to uplift their lifestyles, Cassidy on Canal emerges as a beacon of modern living deeply rooted in Chicago legacy. (read more)
What we did
- Brand Strategy
- Visual Identity
- Marketing Collateral
Once home to the beloved Cassidy Tire for over 100 years, Cassidy on Canal offers the perfect opportunity to honor Chicago’s rich history while welcoming a refined, new approach to upscale living
Working with the renowned Habitat Company, Otherwise conceived the brand for this newly-built apartment tower with residences that provide not just a home but a gateway to luxury, all while embracing its storied neighborhood backdrop.
The Cassidy brand has come to live in muted hues and evocative design, with an elegant visual identity, captivating narratives, and beautiful collateral materials that speak to urban energy.
What we did
- Brand Strategy
- Visual Identity
- Marketing Collateral