We embarked on a project with Bushari Group Real Estate to clarify their brand and establish a distinctive language and visual platform to set the stage for growth. Leveraging insights gained from a host of sources — discussions with leadership, conversations with staff, interviews with clients, listing walkthroughs, reviewing marketing assets and surveying the competitive landscape — we articulated their brand to both stand out from the rest AND withstand the test of time.
Our first order of business was recommending that they truncate their name to simply… Bushari. Short, sweet and to the point, the new name focuses attention on the lifeblood of the business — a husband-and-wife team that inspires, drives and serves. As part of their brand messaging, we created the tagline Boston Uncommon. A wordplay on iconic Boston Commons, the oldest city park in the United States, the tagline both cements their brand in the city’s storied history while laying claim to their uniqueness.
We paired this powerful messaging with a bold new logo. The logo is crisp, clean, sophisticated and timeless, evoking both the warmth and luxury that are at the heart of the brand through a fresh color palette.