As part of the official launch of the 1000M brand, we developed a sweeping strategy for social media, and began executing across a suite of social media platforms, including the 1000M Instagram. (read more)
What we did
From its conception, the 1000M Instagram has operated at the intersection of Chicago culture, architecture, interior design and lifestyle, epitomizing the sleek, contemporary and relevant aspects of the building and its larger brand. Attracting taste-makers, trendsetters and connoisseurs of great design and refined living, the account soon became the frontrunner of the social media program, with strong numbers in engagement and following. In January 2020, we reached the 10K follower milestone.
Over the past several years, due to the success of the entire social media program, we have attracted the attention of influencers, local photography meetup groups and media outlets to the SEEK BEAUTY Instagram, even snagging a feature in Chicago Magazine. Through partnerships with local businesses and arts institutions, spotlights on cultural and culinary events, and content related to residential real estate news, the 1000M social media channels reflect the pulse of the city, and function as digital destinations for urbanists who pride themselves on being in the know. In the end, the story the numbers tell is a simple one: the experiences that we craft for 1000M social media are exquisitely aligned with the brand vision and connect to our audiences in genuine ways.
Learn more about the 1000M social media strategy in our blog post.