South Loop Luxury by Related

In 2011, as the Chicago residential real estate market began its recovery from the financial crisis of 2008, Related Midwest acquired three luxury condominium towers out of bankruptcy — with 500+ residences to sell — in the devastated South Loop. With an eye towards building a brand that would support a trio of buildings AND help wary Chicagoans reconnect with a neighborhood that had lost its lustre, Otherwise brought South Loop Luxury by Related to life. (read more)

What we did

  • BRAND STRATEGY
  • NAME
  • VISUAL IDENTITY
  • WEBSITE
  • PRINT COLLATERAL
  • PRINT ADVERTISING
  • DIGITAL ADVERTISING
  • RADIO + BROADCAST ADVERTISING
  • OUT OF HOME ADVERTISING
  • SALES GALLERY GRAPHICS
  • DIRECT MAIL CAMPAIGN
  • EMAIL MARKETING

Over a 3-year period, Otherwise built and executed an extensive integrated branding campaign to support Related’s sales efforts. The campaign began with the essentials of naming and visual identity for the trio of buildings, which emerged as The Grant, Adler Place and Harbor View. With our immersive efforts, we executed multiple major ad campaigns — across print, digital, out of home, broadcast and radio — along with collateral, signage, website, email marketing and direct mail.

What we did

  • BRAND STRATEGY
  • NAME
  • VISUAL IDENTITY
  • WEBSITE
  • PRINT COLLATERAL
  • PRINT ADVERTISING
  • DIGITAL ADVERTISING
  • RADIO + BROADCAST ADVERTISING
  • OUT OF HOME ADVERTISING
  • SALES GALLERY GRAPHICS
  • DIRECT MAIL CAMPAIGN
  • EMAIL MARKETING