One Wheeling Town Center

Located in the heart of entertainment, retail and restaurants, ONE Wheeling Town Center brings a fresh concept of luxe living to Wheeling’s newest walkable downtown with its 400+ sophisticated rental residences, and needed a brand to match. Starting in January of 2019, the Otherwise team up-leveled the initial bare-bones brand to set the stage for the completion of construction and lease-up.

As part of our scope, we crafted a robust marketing strategy and campaign for ONE, with our team at the helm of all media planning, budgeting and execution. We kicked off the campaign using figures in motion, set against a bold black background, with the headline Move On In displayed in the vibrant ONE color palette. We translated the campaign across a broad range of platforms including digital, print, out of home and transit ad placements, along with site signage, to create buzz around construction and ONE’s exciting new presence in the Wheeling community.

With momentum building, we crafted the social media strategy to raise awareness and reflect the vitality of the brand, emulating both the sleek, contemporary features of the building and the energy of the neighborhood. While managing three social media platforms and an integrated, weekly blog, we left no stone untouched, collaborating closely with the on-site property management team to provide full coverage of in-building programming, and vigorously explored the neighborhood on our own to bring to the table a unique and personal understanding of the overall Wheeling community.