MG Group

Any real estate broker will confirm the competition of Chicago’s market. It’s crucial that agents stand out from the crowd, which is exactly what we set out to for MG Group. As one of Chicago’s leading residential real estate teams, MG Group needed a refreshed brand that reflected their top-tier service and dedication to their industry. And we were thrilled to make it happen. (read more)

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What we did

  • CREATIVE STRATEGY
  • TAGLINE
  • VISUAL IDENTITY
  • WEBSITE
  • PRINT COLLATERAL
  • SOCIAL MEDIA

We started with industry research and interviews with every member of their team, which gave us a deep understanding of their expertise and how they approach Chicago’s market. These sessions were a foundation for a comprehensive brand strategy and the makings of a new identity. The new tagline — Home. Made. — celebrated the concept of home, and reflected the role MG Group plays in guiding their clients through one of life’s most important decisions.

The visual identity was inspired by MG Group’s strategy, precision and attention to detail, all of which are cornerstones of their practice. We then implemented the identity across digital and print applications, including an entirely new website. The site included a lifestyle blog, supported by social media, and the updates were notable enough to earn a Chicago Agent’s Choice Award for best agent website for 2020.

What we did

  • CREATIVE STRATEGY
  • TAGLINE
  • VISUAL IDENTITY
  • WEBSITE
  • PRINT COLLATERAL
  • SOCIAL MEDIA