Details

Do you believe that great identity design withstands the test of time? We do. The DETAILS visual identity system is a case in point. Designed in 1989 by Otherwise principal/founder David Frej, this simple, beautiful mark launched Steelcase’s worktools & accessories business and remained in use — untouched for more than 25 years — until Steelcase revamped its corporate identity system several years ago. In addition to the award-winning identity system, Otherwise helped launch the brand with a full suite of creative support — including packaging, collateral and showroom design. (read more)