1000M Teaser Campaign

To share the 1000M identity with the world, we began to execute their brand broadly across a simple, intriguing teaser campaign, as our way of introducing the new luxury condominium development to the Chicago market. (read more)

What we did

  • Creative campaign strategy
  • Media strategy + managment
  • Social media strategy + execution
  • Construction site signage
  • Print advertising
  • Digital advertising
  • Out of home advertising
  • Transit advertising
  • Direct mail campaign
  • Website
  • Email marketing

Using only the Seek Beauty tagline and picturesque, blue-toned imagery that alludes to Lake Michigan and forever views, we designed a provocative barricade, print ads, newspaper inserts, bus wraps, site signage and a teaser website to stir interest about the project. Inbedded in the teaser website was an audio file of the project architect, Helmut Jahn, speaking poetically about the project.

What we did

  • Creative campaign strategy
  • Media strategy + managment
  • Social media strategy + execution
  • Construction site signage
  • Print advertising
  • Digital advertising
  • Out of home advertising
  • Transit advertising
  • Direct mail campaign
  • Website
  • Email marketing