A Strategic Creative Studio
that Connects People and Brands.

Under the leadership of founders
Nancy Lerner, Chief Strategist, and
David Frej, Chief Creative Director,
Otherwise is a group of strategists,
writers, designers and technologists
who together explore the space where
ideas and creativity merge. Through
more than 25 years, the team has
worked with hundreds of clients
to reach their marketplaces with clarity,
intelligence and inventiveness. Today,
they continue to mentor fellow
entrepreneurs, coach senior executives,
groom up-and-coming staff and champion
the challenges of building – and often
rebuilding – brands. Their ability
to see what others overlook is at the
heart of the Otherwise experience.