Throughout 2010, Otherwise led Copyco Solutions through the process of completely repositioning and rebranding the company as SHIFT—a communication supply chain solutions provider. We conceived this new category of service offering as part of our work, which then led to renaming, visual identity, website development, collateral development—and a breakthrough social media strategy.
Launched in December 2010, the social media program conceived and implemented by Otherwise positions SHIFT as a vital resource and innovator within the communication supply chain space. The blog—SHIFT365—serves as a community for exploring issues of the day related to the ways in which communication assets are produced, updated, shared and stored internally, among vendors, strategic partners and customers. We also utilize LinkedIn and Facebook to foster discussion among like-minded individuals and the general business public.
With the social media program well underway, SHIFT continues to witness impressive increases in community members, and constant invitations to be featured on other industry forums and publications. Most recently, a post on SHIFT365 was reposted on the Sustainable Business Forum, resulting in achieving the coveted
Top5K badge from Twitter as one of is top 5000 new links for the day.See website.