Ritz-Carlton Residences

For The Ritz-Carlton Residences, Chicago, Otherwise designed a construction barricade which is erected along the full property length of Michigan Avenue, and partial length or Erie Street. The barricade reiterates the Simply Magnificent theme being used throughout other advertising and marketing media (blog, social media, print advertising, newsletters, email, etc.). The 88 luxury condominiums will begin delivery in 2011.

Alternative view of the construction barricade designed for The Ritz-Carlton Residences, Chicago which is erected along the full property length of Michigan Avenue, and partial length or Erie Street. The barricade reiterates the Simply Magnificent theme being used throughout other advertising and marketing media (blog, social media, print advertising, newsletters, email, etc.). The 88 luxury condominiums will begin delivery in 2011.

Alternative view of the construction barricade designed for The Ritz-Carlton Residences, Chicago which is erected along the full property length of Michigan Avenue, and partial length or Erie Street. The barricade reiterates the Simply Magnificent theme being used throughout other advertising and marketing media (blog, social media, print advertising, newsletters, email, etc.). The 88 luxury condominiums will begin delivery in 2011.

This elegant brochure, conceived, written and designed by Otherwise, is shared with prospective buyers to capture the values of exemplary service and luxury living associated with The Ritz-Carlton Residences.

Located in the heart of Chicago's Michigan Avenue, The Ritz-Carlton Residences, Chicago, Magnificent Mile is a luxury residential real estate development currently under construction. Otherwise has designed print advertising for this luxury property as part of an ongoing integrated marketing campaign, which also includes social media marketing, website design, direct mail, blogging and events.

Located in the heart of Chicago's Michigan Avenue, The Ritz-Carlton Residences, Chicago, Magnificent Mile is a luxury residential real estate development currently under construction. Otherwise has designed print advertising for this luxury property as part of an ongoing integrated marketing campaign, which also includes social media marketing, website design, direct mail, blogging and events.

At Chicago's finest address, The Ritz-Carlton Residences, Chicago, Magnificent Mile is an 88-unit luxury residential real estate development. Otherwise has designed print advertising for this luxury property as part of an integrated marketing campaign, which also includes online, social media marketing, events and direct mail.

Otherwise created this new print ad campaign in early 2010 for The Ritz-Carlton Residences, Chicago, Magnificent Mile, a luxury condominium real estate development on Michigan Avenue in Chicago. These ads ran in a wide range of publications within the US, Europe, Asia and the Middle East in anticipation of the building’s completion in late 2011.

Otherwise launched this new print ad campaign in early 2011 for the ultra-luxury condominiums on Michigan Avenue in Chicago, The Ritz-Carlton Residences, Chicago, Magnificent Mile. This campaign centers around photographs, art directed by Otherwise, that capture an iconically beautiful woman having an affectionate moment with her dog and reclining in a sumptuous interior space. These ads are running in a wide range of publications within the US, Europe, Asia and the Middle East in anticipation of the building’s completion in late 2011.

Otherwise launched this new print ad campaign in early 2011 for the ultra-luxury condominiums on Michigan Avenue in Chicago, The Ritz-Carlton Residences, Chicago, Magnificent Mile. This campaign centers around photographs, art directed by Otherwise, that capture an iconically beautiful woman having an affectionate moment with her dog and reclining in a sumptuous interior space. These ads are running in a wide range of publications within the US, Europe, Asia and the Middle East in anticipation of the building’s completion in late 2011.

Located on Chicago's Michigan Avenue, The Ritz-Carlton Residences, Chicago, Magnificent Mile is a residential real estate development currently under construction, featuring 88 ultra-luxury condominiums. Otherwise has designed print advertising campaigns for this luxury property as part of an ongoing integrated branding and marketing campaign, also including social media marketing, website design, direct mail, blogging and events.

At Chicago's finest address, The Ritz-Carlton Residences, Chicago, Magnificent Mile is an 88-unit luxury residential real estate development. Otherwise has designed print advertising for this luxury property as part of an integrated marketing campaign, which also includes online, social media marketing, events and direct mail.

Otherwise’s landmark social media program for The Ritz-Carlton Residences, Chicago, Magnificent Mile, has served as a trailblazer in the world of ultra luxury real estate. Building off the integrated marketing campaign we conceived for our client (including print advertising, collateral, website and barricade design), we have created a comprehensive, multi-faceted program that was deliberately designed to draw the online public into the luxurious lifestyle offered by The Residences on Michigan Avenue.

Simply Magnificent, the official blog of The Ritz-Carlton Residences, Chicago, has evolved into Chicago’s greatest luxury living resource. In 2010, Simply Magnificent introduced discerning readers to luxury living in Chicago by focusing on events, art, philanthropy, dining and more. 2011 saw the development of “Life on the Mile,” shifting focus to the character on and near the Magnificent Mile. As The Residences nears completion, 2012 will shift to “The Living Residences.” Content will be focused on life inside The Residences, providing information about those who make the community unique.

The social media program also includes an official Facebook page for The Ritz-Carlton Residences, Chicago to further amplify the presence of The Residences and to continue to build an engaged community.

Website designed for the luxury real estate development, The Ritz-Carlton Residences, Chicago, Magnificent Mile. This luxury condominium development is located at the corner of North Michigan Avenue and Erie Street in the heart of Chicago's finest neighborhood. The website is part of an integrated marketing campaign which also includes social media, print advertising, site signage and direct mail.

Otherwise has conceived, designed and developed this interactive, informative website as a pro bono initiative for A Showcase of Homes, a Ritz-Carlton Residences, Chicago, Magnificent Mile.

Five internationally renowned interior designers from around the world, selected for their diversity of styles and tastes, are creating five ultra-luxury condominium residences within The Ritz-Carlton Residences, Chicago, Magnificent Mile.

Simply Magnificent: A Showcase of Homes is presented by Prism Development Company in partnership with Traditional Home magazine. The local media sponsor is Michigan Avenue magazine.

All net proceeds, including ticket sales and a portion of the sale of any furnishings, benefit The Auxiliary Board of The Art Institute of Chicago.