Assorted Projects

Postcard designed as an announcement for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art. Card was die-cut into the shape of the exhibition floor plate, and printed using letterpress on chipboard.

Wayfinding kiosk designed by Otherwise for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art.

Wayfinding and signage system designed by Otherwise for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art. To allow international fair attendees to visit more than 180 exhibitors, we organized the massive space of the 7th floor of Chicago's Merchandise Mart into easy-to-navigate neighborhoods
of color.

Wayfinding and signage system designed by Otherwise for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art. To allow international fair attendees to visit more than 180 exhibitors, we organized the massive space of the 7th floor of Chicago's Merchandise Mart into easy-to-navigate neighborhoods
of color.

Wayfinding and signage system designed by Otherwise for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art. To allow international fair attendees to visit more than 180 exhibitors, we organized the massive space of the 7th floor of Chicago's Merchandise Mart into easy-to-navigate neighborhoods
of color.

Wayfinding and signage system designed by Otherwise for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art. To allow international fair attendees to visit more than 180 exhibitors, we organized the massive space of the 7th floor of Chicago's Merchandise Mart into easy-to-navigate neighborhoods
of color.

Exterior Signage for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art.

Wayfinding and signage system designed by Otherwise for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art. To allow international fair attendees to visit more than 180 exhibitors, we organized the massive space of the 7th floor of Chicago's Merchandise Mart into easy-to-navigate neighborhoods
of color.

Wayfinding and signage system designed by Otherwise for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art. To allow international fair attendees to visit more than 180 exhibitors, we organized the massive space of the 7th floor of Chicago's Merchandise Mart into easy-to-navigate neighborhoods
of color.

Wayfinding and signage system designed by Otherwise for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art. To allow international fair attendees to visit more than 180 exhibitors, we organized the massive space of the 7th floor of Chicago's Merchandise Mart into easy-to-navigate neighborhoods
of color.

Otherwise designed packaging for the digital catalog for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art. The CD replaced the traditional printed catalog typically produced for most international art fairs.

Trade show floor map/poster designed for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art. This hand held map allowed attendees to quickly find locations of specific art dealers and move through the massive space with ease. In the design, we tied together the easy-to-navigate neighborhoods
of color from the interior of the exhibition spaces to the printed map.

Advertisement for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art.

Website designed for the NEXT Art Fair, Chicago, The Invitational Exhibition of Emerging Art.