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Category Archives: Otherview

Listening_Social Media_Otherwise

What Came First: The Vanity or The Dissent?

Somehow, despite the numerous platforms that facilitate unprecedented communication between brands and their audiences, a glaring disconnect has emerged that finds its roots in one simple, singular practice: listening. Or, more correctly: the failure to listen. Facebook and Twitter accounts are being created for brands

Fudged Up: The Hyperbolic Tendencies of Social Media

We all know that the rise of social media has offered opportunities for the immediate sharing of information. But what happens when the information shared is false? Last week, vocalist for Toronto punk band Fudged Up (not their actual name) Damian Abraham admitted to Spinner

Bowling Team_Social Media_Otherwise

Bowling Together: The Progress of Social Media

Back in 2000, Robert Putnam’s Bowling Alone prophesized the decline of social capital in the US, based on the erosion of civic engagement. Putnam blames technology for unraveling this fabric of American values. His soothsaying document was released at least a year before Mark Zuckerberg