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Category Archives: Otherview


Even if the technical term doesn’t seem to ring a bell at first, every internet user is familiar with top-level domain names (TLD), since all addresses break down into three parts: sub-domain, domain name and top-level domain. (In, for instance, “www” is the sub-domain,

Tech to the Future

The past few years have witnessed astounding developments in technology, blurring lines between science fiction and reality. The hover board, the smartwatch, power-laced sneakers, robotic restaurant waiters, fingerprint door locks, virtual windows, video phone calls, smartglasses and voice activation were only imaginative speculations in the

The Contentious Debate

At Otherwise Incorporated we discuss content on a daily basis. Merging content and visual imagery in the most meaningful way is at the heart of what we do, but quite often discussions like this lead us to more abstract grounds, and lately we have mulled

Google and the Aesthetics of Function

  On September 1st Google introduced a redesigned logotype. And what a ruckus it has caused… The redesign involves three essential changes. First, Google changed the font used in its logotype from a serif to a new sans-serif typeface they call Product Sans. Second, Google

Downtown Hyde Park: Deep Roots. New Vibe.

  Otherwise is happy to unveil our collaboration with the South East Chicago Commission (SECC), a community organization focused on enhancing the quality of life in five neighborhoods on the south side of Chicago. Having been awarded oversight of the new Hyde Park Special Service

Kitson & Partners: Redesigning a Corporate Website

Otherwise is delighted to unveil our collaboration with Kitson & Partners, a Florida real estate development company that specializes in creating vibrant, engaging places that celebrate the state’s unique natural and human resources. With their acquisition of Babcock Ranch, a 17,000 acre wilderness parcel in

Sharing is (not) Caring

Over the last few years, we’ve seen a rise in what is being called “the sharing economy,” companies and individuals that generate profits through the sharing of private resources. From older companies like ZipCar, which allow neighborhoods to share communal vehicles, to newer services like

An Emoji is Worth 1,000 Words

How many people are rolling on the floor laughing when they send a text with “ROFL?” This is one of a slew of phrases that accompanied the birth of online messaging.  Abbreviated phrases are widespread and well-accepted parts of the English language—idk how many there