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Category Archives: Otherview

5-star chai lattes, punk rock, and fried chicken? West Town certainly has a lot to offer and after three years in our corner storefront location, Otherwise is still finding new local gems every day.

West Town: The Best Haunts

Otherwise has been operating out of our corner storefront in West Town for almost three years since relocating from West Loop. Just as we fell for Randolph Street in 1999 when we bought our old produce warehouse there, we love this still-under-the-radar neighborhood…and discover new

An early collaboration between Otherwise founders Nancy Lerner and David Frej. Their marriage of narrative and design delivers a singular and optimistic imagining of what this new reality could be.

Spanning the Distance: Design in Cyberspace

The 90s may not have enjoyed the technological capabilities we have today, but the decade certainly contributed to a vision of what has evolved: cyberspace. “/Time arrives late,/” wrote Nancy Lerner early in her collaboration with designer/husband David Frej. This poster marries narrative and design

Branded Residences – Part 2: Branding Architecture

When we think about new residential real estate developments, we imagine their potential for changing the landscape of cities and contributing to the organic evolution of architectural vernacular. For us, these new buildings represent contemporary societal values and reflect our current social systems. They have

Branded Residences – Part 1:
Brand Inheritance

Lodha Fiorenza, Mumbai, India – Jade Jagger for YOO After its construction was completed in 1927, the Sherry Netherland was considered the tallest apartment-hotel in New York City at 570 feet. It could be argued that in the shadow of its engineering achievement, its innovative

North and West We Go

Otherwise Incorporated recently relocated to the lively neighborhood of Ukrainian Village, and we are excited that our office on the corner of Iowa and Western Avenue is now open and ready to welcome our clients. With our bright and warm east-facing corner storefront space, we

Do You Want To Buy A New House?

We’re very excited to share our most recent collaboration with Ranquist Development Group, one of Chicago’s most innovative homebuilders. After launching an ambitious project of 48 single-family homes in Chicago’s Old Irving Park neighborhood, Ranquist asked Otherwise to develop a strong brand platform that would

Make it Magnificent: 919 North Michigan Avenue

Otherwise is happy to showcase a recent project with Mid-America Real Estate Group, the Midwest’s largest full-service real estate organization. When Mid-America was asked to broker the lease for 919 North Michigan Avenue, a boutique retail space on the Magnificent Mile, Chicago’s most prestigious strip

google.overthrows-dotcom.hegemony

Even if the technical term doesn’t seem to ring a bell at first, every internet user is familiar with top-level domain names (TLD), since all addresses break down into three parts: sub-domain, domain name and top-level domain. (In www.google.com, for instance, “www” is the sub-domain,

Tech to the Future

The past few years have witnessed astounding developments in technology, blurring lines between science fiction and reality. The hover board, the smartwatch, power-laced sneakers, robotic restaurant waiters, fingerprint door locks, virtual windows, video phone calls, smartglasses and voice activation were only imaginative speculations in the