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“Enablement”: The Otherwise Approach to Cultivating Social Media Experts

At Otherwise, we have built our social media practice based upon a philosophy of “enablement” — the imperative to cultivate experts.

May 9 2012 by Emma Niendorf in Editorials
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We’re Using the Curator’s Code — Are You?

A new campaign called Curator’s Code has emerged to help keep the Internet transparent – and we’re jumping on the bandwagon.

Apr 24 2012 by Emma Niendorf in Editorials
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The Seen: Presenting Chicago’s International Contemporary Art Blog

Collaborating with client EXPO Chicago, we created Chicago’s international contemporary art blog, The Seen, to help promote their brand.

Apr 20 2012 by Emma Niendorf in Editorials
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Salon Buzz: Adding Dimension to the Brand Identity

For luxury salon client, Salon Buzz, we created an online blog that centered on their tagline: Stay Gorgeous. Learn more here.

Apr 6 2012 by Ji-Sook Yim in Editorials
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Wexler Wallace: Using Social Media to Build a Reputation in the Legal Community

For boutique litigation law firm Wexler Wallace, we created a website platform with great respect to how a social media presence could boost their brand.

Mar 28 2012 by Ji-Sook Yim in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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