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Bing’s New Social Search: A Test Run

Now that Bing’s social search features have finally become available to the general public, we’re taking a deeper look at how it all works.

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Jun 5 2012 by Ji-Sook Yim in Editorials
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Dos and Don’ts of Customer Acquisition

Through engaging graphics, we share the dos and don’ts of customer acquisition, as told from Otherwise Brandshrink Nancy Lerner.

May 31 2012 by Makenzie Davies in Editorials
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People Over Content: Bing’s Play in Social Search

Bing’s new social search brings a more personal touch to search results and reinforces the influence of brand fans in social networks.

May 18 2012 by Ji-Sook Yim in Editorials
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An Inside Look at Simply Magnificent: A Showcase of Homes

Our recent work with The Residences was Simply Magnificent: A Showcase of Homes, an interior design showcase benefiting the Art Institute of Chicago.

May 16 2012 by Emma Niendorf in Editorials
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How to Communicate Your Brand Message Using Social Media

We’ve provided a simplistic guide to show a brand how to use some of the most useful platforms in the industry. Learn more here.

May 15 2012 by Makenzie Davies in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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