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Expo Chicago: The International Exposition of Contemporary/Modern Art & Design

In an ongoing collaboration with EXPO Chicago, we executed their brand across several social media platforms to promote the art fair’s vision.

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Oct 3 2012 by Emma Niendorf in Editorials
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CityTarget: Thinking Outside the Box

We analyze the clever branding behind the CityTarget brand, in which Target lets their powerful brand logo speak for itself.

Sep 13 2012 by Mike Weiss in News
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How to Communicate your Brand Message Using Instagram

Today, we’re showing organizations how they can effectively communicate your brand message, visually, using social media platform Instagram.

Sep 11 2012 by Emma Niendorf in Editorials
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Tropicana’s Stunning Chicago Campaign on the CTA Brown Line

Tropicana is currently running a transit-oriented campaign in Chicago, and the result is stunning. We’re analyzing the branded environment campaign here.

Aug 17 2012 by Mike Weiss in Editorials
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Internal Branding and Marketing for a Law Firm: Really?

For law firm IT43, we created a complete brand overhaul that included an internal marketing campaign to provide clarity and alignment to the team.

Jul 31 2012 by Ji-Sook Yim in Editorials

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Since 1992, as an integrated strategic branding agency and Chicago graphic design firm, Otherwise Incorporated has worked with client companies to develop marketing, branding and rebranding strategies and has implemented those strategies through visual identity design, name development, website design and development, graphic design, marketing communications, marketing collateral, print and digital ad campaigns, digital marketing, social media marketing, signage design, environmental graphics and packaging.

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