SHIFT - Communications Supply Chain Solutions - Visual Identity

As part of a complete repositioning and rebranding of Copyco Solutions, Otherwise Incorporated renamed the company SHIFT, and designed and developed all of the essential brand assets, including the visual identity, a tagline, a new website and print collateral. In addition, Otherwise has developed a comprehensive social media strategy for SHIFT, and has been implementing the strategy since late 2010. Shown above is the new visual identity which incorporates SHIFT'S tagline.