Salon Buzz | Chicago - Social Media Marketing

We recently launched a comprehensive social media program for long-time client, Salon Buzz, as a strategic extension of our work as their branding agency. Today, Salon Buzz has two locations in the heart of Chicago where top stylists deliver signature, world-class service and superb client care under the inspired direction of owner Andreas Zafiriadis. Salon Buzz’s continuing commitment to high standards of excellence and education have led us position their robust social media program as a way to connect Salon Buzz to both current and future clientele through online channels, and further reinforce the brand as the premiere salon destination in Chicago and a leader within the industry. The heart of the program is the elegant, sophisticated blog, “Stay Gorgeous,” along with Facebook, Twitter and YouTube platforms that:

- Serve as go-to places for the latest, most relevant content around hair, beauty and style

- Educate current and potential clients on hair, skin and nail information that promotes the “Stay Gorgeous” philosophy

- Establish an online community among Salon Buzz loyalists who are committed to learning more about and sharing information about hair, beauty and style

Working with the client, we have embarked on an ambitious program of breaking important trend stories, shooting original photography, and producing “behind the scenes” videos.