M&J Dog Essentials - Social Media Marketing

Launched in February 2011 with a great website and online store (thanks to Otherwise) and a line of genuinely wonderful products, M&J Dog Essentials required a robust social media program to promote their wares online. Tapping into the boundless affection for dogs and the world relating to dogs in cyberspace, Otherwise crafted a multi-dimensional social media strategy to drive M&J product sales, promote M&J brand awareness online, boost SEO for M&J Dog Essentials’ website and online store, and establish an online community among dog owners who are committed to learning more about and sharing information about the overall health and well-being of their pets.

Simultaneous with the launch of the site and online store, we quickly established a friendly, informative blog—“A Dog’s Life”—with a slew of unique voices and interesting back stories around the company’s products. In addition to the blog, we maintain a daily presence and steady stream of content on Twitter, Facebook and Tumblr to engage with users and potential customers all over the country.