Mid-America Real Estate is the largest full-service retail real estate organization in the Midwest. With offices in Chicago, Detroit, Milwaukee and Indianapolis, Mid-America offers full spectrum real estate services to their clients. When Mid-America was asked to broker the lease of 919 North Michigan Avenue, a boutique retail space on the Magnificent Mile, Chicago’s most prestigious strip of real estate, the team approached Otherwise to develop collateral that would appeal to the world’s foremost luxury brands.

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Inspired by the property’s large white spaces, we viewed the expanse as a blank canvas – an opportunity for a selective brand to stake its claim in Chicago amongst the worlds’ finest retailers. We positioned the property around the theme “The Possibility of Blank Space,” using the metaphor of a canvas to highlight its endless possibilities.

Using a visual vernacular borrowed from art exhibition ephemera, we designed an elegant poster that reflects the elegance of the site and the sophistication of a prospective tenant brand. Titled “The Canvas is Blank,” the piece uses beautiful typography, photography and design — along with poetic messaging — to convey a compelling case and call to action.