Ungaretti & Harris is a prestigious regional law firm with offices in Chicago, Springfield and Washington, DC. In Spring 2012, the leadership of the firm’s IS group hired Otherwise to undertake two initiatives:
• Establish a strong, fresh brand for the IS department to increase visibility, foster a positive reputation and earn the firm’s trust
• Develop an internal marketing campaign around NetDocuments, the firm’s new document management system, to ensure its successful adoption across the firm
Using our methodology for brand strategy development, Otherwise created a robust marketing strategy to support the rebranding of the IS Department in conjunction with the launch of NetDocuments. Using the insights gained from working sessions, survey results, competitive analysis and interviews, we developed a phased internal marketing plan that included a broad range of initiatives to establish the new IS Department brand and build interest and energy for the launch of NetDocs (see graphic design (link to Graphic Design 1) and interactive design (link to Interactive Design) work).
Otherwise renamed the IS Department
IT43 and designed its visual identity and wrote a manifesto that articulates IT43’s mission, values and capabilities. Otherwise also designed the IT43 blog (link to Interactive Design), which serves as the digital home base for news from IT43 and NetDocs, further connecting IT43 with the firm’s attorneys and staff.