With our roots in developing smart, strategic and breakthrough creative design, both offline and online, Otherwise wholeheartedly embraced the Society for Contemporary Art’s (SCA) project goal
to build a site that is aesthetically beautiful, functionally useful and intuitive, and establishes a new standard for arts organizations online. As such, Otherwise designed the site to reflect the brand of a prescient organization that has proven its stature over time by seeing ahead of the curve of contemporary art.
Built in Drupal to leverage the power of this open source technology’s user-friendly CMS and its stable platform for integrating databases and third-party processing systems, the website provides content and programming relating to the SCA’s history, collecting activities, mission, membership, current and future events, and editions/products for purchase. The Website’s key audiences include members, prospective members, curators, administrative staff, students, educators, researchers, art professionals, media professionals and the general public.