Business Bermuda - Visual Identity
In partnership with ASGK Public Strategies, Otherwise led the rebranding for the Bermuda International Business Association. The goal of the project was to help the 20-year organization attract and retain corporate headquarters, and establish Bermuda’s stature and reputation as one of the world’s best places for corporate domiciling. We began by renaming the Association as simply “Business Bermuda,” which we followed by designing a new visual identity. The logo and logotype form a visual expression of a progressive, sophisticated and experienced organization.